Da Pina a Pia

Goal –
Relate the beauty and simplicity of a genuine relationship between a french Gran-gran-daughter and a Napoletan Gran-gran-mother.

Solution –
The collection of all the personal and traditional recipes of the Gran-gran-mother Pina, patrimony of Italian genuine cuisine and generosity, illustrated by her new Gran-gran-daughter Pia, of 7 years old, in an edition, first of a collection.

* Brand strategy
* Innovation processes
* Experience design

Goal –
Relate the beauty and simplicity of a genuine relationship between a french Gran-gran-daughter and a Napoletan Gran-gran-mother.

Solution –
The collection of all the personal and traditional recipes of the Gran-gran-mother Pina, patrimony of Italian genuine cuisine and generosity, illustrated by her new Gran-gran-daughter Pia, of 7 years old, in an edition, first of a collection.

* Brand strategy
* Communication strategy
* Innovation processes