iamme ia!

Goal –
Build a Brand, smell of south Italy, Touristic matters. Find a name.

Solution –
Creation of a specific typeface, and whole visual language. We imagined pictograms, tools, map system, campaign video, a complete universe that could make iamme ia! alive.
Campaign video: https://www.instagram.com/p/CLPEysJqIG6/
IG: @curedellastrada

* Graphic identities
* Publications and books
* Type design systems

Goal –
Build a Brand, smell of south Italy, Touristic matters. Find a name.

Solution –
Creation of a specific typeface, and whole visual language. We imagined pictograms, tools, map system, campaign video, a complete universe that could make iamme ia! alive.
Campaign video: https://www.instagram.com/p/CLPEysJqIG6/
IG: @curedellastrada

* Brand strategy
* Communication strategy
* Innovation processes