Pop-Olio

Goal –
Imagine an event where the Extra Virgin Olive Oil is Pop, in the glory of an event.

Solution –
Creative Direction of an event where the producers of the better Extra Virgin Olive Oils are represented, where people can discover it in a different and Pop way. From the black box (Extra Virgin tryed with blind people in a black box where you can just feel the sents of olive oil), to the communication, from the lettering to people .
*Pop Olio Website here*

* Brand strategy
* Innovation processes
* Experience design

Goal –
Imagine an event where the Extra Virgin Olive Oil is Pop, in the glory of an event.

Solution –
Creative Direction of an event where the producers of the better Extra Virgin Olive Oils are represented, where people can discover it in a different and Pop way. From the black box (Extra Virgin tryed with blind people in a black box where you can just feel the sents of olive oil), to the communication, from the lettering to people .
*Pop Olio Website here*

* Brand strategy
* Communication strategy
* Innovation processes